"...get to the original why at the beginning of a string of decisions.
Once in a while, start with zero, not with what might be the standard right now."
Seth Godin (see link for full post, 4 Feb 2016)
The WHY is semi-translucent, which allows you to see the black Y behind the white one, creating a bevelled effect. But if the background is black, you can't really see it